Marketing & affiliates

Your bespoke Marketing & affilliates Picks To Read

Betway signs latest Spanish sponsorship deal

Online betting and gaming operator Betway has announced its third Spanish football sponsorship deal of the past fortnight, despite the prospect of tighter advertising restrictions looming, including a ban on shirt branding.

By iGB Editorial Team

14 Aug 2020 – News

Marketing & affiliates

Optimove rolls out AI marketing optimisation tool

06 Aug 2020 – News

Marketing & affiliates

Paddy Power apologises over homophobic language in video

06 Aug 2020 – News

Marketing & affiliates

PointsBet partners with NBA’s Pacers

05 Aug 2020 – News

Marketing & affiliates

Bwin nets sports betting partnership with Belgian Pro League

04 Aug 2020 – News

Marketing & affiliates

Danske Spil’s Oddset seals AGF partnership

14 Aug 2020 – News

Marketing & affiliates

Vbet scores title sponsorship of Armenian top tier

14 Aug 2020 – News

Online casino Industry Voices

How screen usage habits inform Soft2Bet’s casino design

07 May 2025

Casino & games

Acroud warns of difficult second half following H1 struggles

13 Aug 2020 – News

Casino & games

SBOTOP replaces 32Red as Leeds shirt sponsor

10 Aug 2020 – News

Casino & games

Optimove iGaming Pulse – July 2020

10 Aug 2020 – Data

Payments Industry Voices

Inside LatAm’s payment revolution: The PayTech behind seamless gaming transactions

06 May 2025

Casino & games

Swedish report calls for gambling time limits

10 Aug 2020 – News

Marketing & affiliates

FDJ’s ParsionsSport extends Lyon, Marseille partnerships

07 Aug 2020 – News

Marketing & affiliates

Paddy Power launches Missing People campaign with Motherwell

07 Aug 2020 – News

In-depth

Marketing & affiliates

The advertising paradox: Brand becomes more important than ever

Edge Marketing Institute’s Gerhard Sagat and Paul Rees on how B2B marketing has evolved to drive longer-term value in today’s tricky regulatory landscape,

08 Jul 2026 – In-depth

Marketing Posts

Winning after the World Cup: How operators can turn new bettors into long-term customers

25 Jun 2026 – Interviews

Marketing regulation

The UK gambling sector’s great recalibration

15 May 2026 – Opinion

Aerial view of the UK Houses of Parliament and Westminster Bridge on a sunny day, as MPs debate gambling advertising reform.

Marketing & affiliates

Why the gambling reform APPG is wrong about a gambling advertising ban

13 May 2026 – In-depth

Marketing & affiliates

Australia takes aim at gambling ads – but at what cost?

13 Apr 2026 – In-depth

Marketing & affiliates

What Eden Hazard’s Stake deal reveals about regulatory limits in sports marketing

02 Apr 2026 – In-depth

Marketing & affiliates

Are white label partnerships at risk if UK bans unlicensed gambling sponsorships?

23 Mar 2026 – In-depth

Data

Marketing & affiliates

DoT data: Is player churn a real problem for UK operators?

This Department of Trust (DoT) analysis uses raw transaction data to assess the stickiness of new gamblers and the overall churn rate of active players. Are operators doing enough to retain new entrants?

By iGB Freelance

10 Jun 2025 – Data

Casino & games

Affiliate Monitor: February 2022

23 Feb 2022 – Data

Marketing & affiliates

Affiliate Monitor: October 2021

18 Oct 2021 – In-depth

Marketing & affiliates

Market Monitor: omnichannel comes of age

05 Oct 2021 – In-depth

Big picture

Casino & games

Picking the right games to promote

Promoting new product launches has become increasingly complex, with marketers forced to contend with an ever-increasing range of titles and a drip-feed of new compliance controls. First Look Games’ Tom Galanis sets out the issues to consider when selecting games to put marketing dollars behind

25 Jun 2019 – Big picture

Casino & games

Cutting through the noise of game launches: Affiliate focus

24 Apr 2019 – Big picture

Casino & games

‘Ideally suppliers would have some kind of open API’

03 Oct 2018 – Big picture

Casino & games

The Starburst effect: how much do providers rely on golden oldies?

24 May 2018 – Big picture

Videos

Arnaud Mandret, manager of Kasino Vannes with slot machines in the background

Casino Posts

‘Playful’ Money Mansion attracts new customers to Kasino Vannes

Arnaud Mandret, general manager of Kasino Vannes in France, has underlined how the “playful” appeal of slots like Money Mansion help to attract new visitors to the casino floor.

31 Jul 2025 – Videos