Marketing & affiliates

Your bespoke Marketing & affilliates Picks To Read

West Ham names Hantec Markets as forex partner

West Ham United has become the latest English Premier League football club to enter into a partnership with a forex trading services company after announcing a deal with Hantec Markets.

By iGB Editorial Team

18 Sep 2017 – News

Marketing & affiliates

Betway adds basketball event to sponsorship portfolio

08 Sep 2017 – News

Marketing & affiliates

SKS365 scores new partnership with Napoli

07 Sep 2017 – News

Marketing & affiliates

US sports betting: ‘fantasy sports opened a door, this is the next evolution’

07 Sep 2017 – Analysis

Legal & compliance

Labour calls for ban on football shirt betting sponsorship

07 Sep 2017 – News

Casino & games

Better Collective confirms double acquisition

06 Sep 2017 – News

Marketing & affiliates

Betfair continues sponsorship of leading jump racing events

18 Sep 2017 – News

Casino & games

BGO to remove bonusing requirements

15 Sep 2017 – News

Online casino Industry Voices

How screen usage habits inform Soft2Bet’s casino design

07 May 2025

Marketing & affiliates

William Hill expands partnership with BD Stadia

13 Sep 2017 – News

Marketing & affiliates

What can online gambling learn from Spotify?

13 Sep 2017 – Analysis

Marketing & affiliates

Ladbrokes nets extension with Rangers

11 Sep 2017 – News

Payments Industry Voices

Inside LatAm’s payment revolution: The PayTech behind seamless gaming transactions

06 May 2025

DFS

DFS: fantasy not so fantastic so far

11 Sep 2017 – Data

Casino & games

A warning to operators: mess with affiliates at your peril

11 Sep 2017 – Analysis

Marketing & affiliates

Beehive agrees new partnership with Delasport

08 Sep 2017 – News

In-depth

Marketing & affiliates

The advertising paradox: Brand becomes more important than ever

Edge Marketing Institute’s Gerhard Sagat and Paul Rees on how B2B marketing has evolved to drive longer-term value in today’s tricky regulatory landscape,

08 Jul 2026 – In-depth

Marketing Posts

Winning after the World Cup: How operators can turn new bettors into long-term customers

25 Jun 2026 – Interviews

Marketing regulation

The UK gambling sector’s great recalibration

15 May 2026 – Opinion

Aerial view of the UK Houses of Parliament and Westminster Bridge on a sunny day, as MPs debate gambling advertising reform.

Marketing & affiliates

Why the gambling reform APPG is wrong about a gambling advertising ban

13 May 2026 – In-depth

Marketing & affiliates

Australia takes aim at gambling ads – but at what cost?

13 Apr 2026 – In-depth

Marketing & affiliates

What Eden Hazard’s Stake deal reveals about regulatory limits in sports marketing

02 Apr 2026 – In-depth

Marketing & affiliates

Are white label partnerships at risk if UK bans unlicensed gambling sponsorships?

23 Mar 2026 – In-depth

Data

Marketing & affiliates

DoT data: Is player churn a real problem for UK operators?

This Department of Trust (DoT) analysis uses raw transaction data to assess the stickiness of new gamblers and the overall churn rate of active players. Are operators doing enough to retain new entrants?

By iGB Freelance

10 Jun 2025 – Data

Casino & games

Affiliate Monitor: February 2022

23 Feb 2022 – Data

Marketing & affiliates

Affiliate Monitor: October 2021

18 Oct 2021 – In-depth

Marketing & affiliates

Market Monitor: omnichannel comes of age

05 Oct 2021 – In-depth

Big picture

Casino & games

Picking the right games to promote

Promoting new product launches has become increasingly complex, with marketers forced to contend with an ever-increasing range of titles and a drip-feed of new compliance controls. First Look Games’ Tom Galanis sets out the issues to consider when selecting games to put marketing dollars behind

25 Jun 2019 – Big picture

Casino & games

Cutting through the noise of game launches: Affiliate focus

24 Apr 2019 – Big picture

Casino & games

‘Ideally suppliers would have some kind of open API’

03 Oct 2018 – Big picture

Casino & games

The Starburst effect: how much do providers rely on golden oldies?

24 May 2018 – Big picture

Videos

Arnaud Mandret, manager of Kasino Vannes with slot machines in the background

Casino Posts

‘Playful’ Money Mansion attracts new customers to Kasino Vannes

Arnaud Mandret, general manager of Kasino Vannes in France, has underlined how the “playful” appeal of slots like Money Mansion help to attract new visitors to the casino floor.

31 Jul 2025 – Videos